We believe Friction has gotten a bad rap.

Just look in any thesaurus:

Friction. A lack of agreement; disharmony.
Synonyms: conflict, discord, dissent, animosity, discontent,
opposition, static, strife, trouble, variance

True, I'm sure we've all had the experience of someone rubbing us the wrong way.

Tonight, though, let's put all that behind us and celebrate a very different encounter with Friction:

Namely, the experience of being rubbed in a very right way.

If you've spent any time at all investigating this most underrated of physical forces, you've no doubt discovered that the simple mechanics of one thing rubbing against another is barely the beginning when it comes to Friction. Once you take surfaces and textures into account, the possibilities are endless!

Or as Wikipedia puts it, "the coefficient of Friction depends on the materials used."

(Oddly enough, Wikipedia fails to take this opportunity to list a few of my favorite, friction-friendly materials: latex, leather, nylon, silk, fur, metal, mesh, PVC, argyle [ok, so I'm old school] -- and, of course, good old skin.)

Even better, to again quote those hard-working Wikis: "The coefficient of Friction is an empirical measurement -- it cannot be found through calculations, but instead must be measured experimentally."

In other words, Friction is not a passive experience.

Never fear, however, because "according to the law of conservation of energy, no energy should be lost due to Friction." So even though the club may wind down at 2:00, you'll still have the rest of the night during which to continue your experiments with Friction.

Not to mention a crew of enthusiastic lab partners.


Please join us for the debut of Friction, the monthly fetish club that rubs you the right way, second Saturdays at Club Hide.

Friction looks to offer an unparalleled selection of DJs and (as we grow) the finest in erotic art and performance in a celebration of the wonderful chaos that is human sexuality, from seductive to shocking, from sensuous to lewd, to which all are welcomed.

Friction: Because things heat up if you rub them enough.

Date:
Time:
DJs:

Location:


Age Limit:
Price:


Web site:
VJ:

Saturday, January 14, 2006
9 p.m. to 2 a.m.
Laird (Get Yer Freak On / DJLaird.com) 11:30 - 2
Fuzz the Raven (BAGG / Recoilstudio.com) 9 - 11:30
Club Hide
280 Seventh St. at Folsom St.
San Francisco
21 & over, ID required.
before 10 p.m.: $5
after 10 p.m.: $5 in appropriate attire;
$7 in standard clubwear
www.club-friction.com
Dr. Mazoola

2-for-1 drink specials before 11 p.m.


A note on attire: Since Friction, as we noted, is not a passive experience, appropriate attire is encouraged -- and financially rewarded, as well. This is a time and a place finally to exhibit outwardly what one feels inwardly, no matter what that may be.

As always, it's hard to go wrong with goth or fetish wear, costumes, uniforms, vintage clothing, or revealing or otherwise outwardly sexual attire. However, as long as you feel that what you're wearing is an outward manifestation of your sexuality, then we agree.

(Usual caveats apply: Genitals and [currently] female nipples must be covered. While fetish/sexy/etc attire is not mandatory, organizers and clubgoers reserve the right to snicker quietly at particularly lame or uninspired outfits.)